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Rakuten acquires Alpha Direct Services Global e-commerce leader bolsters merchant offering with logistics stronghold in France - (07/11/2012)

 Rakuten, the world’s third largest e-commerce company, today announced that it has agreed to acquire a leading French e-commerce logistics business, Alpha Direct Services (hereafter, “ADS”).

Founded in 2002 and headquartered in Beauvais, ADS ( is France’s leading e-commerce logistics business with over 100 merchants ranging from small businesses to large well-known brands such as Nestle, L’Oreal and Sarenza. Over the last decade the company has established a highly effective and cost efficient full service e-commerce logistics model encompassing front-end websites, order management, warehousing, fulfillment delivery and customer support. The company has the potential to quickly scale beyond France into wider Europe. Markedly, from a retail service perspective, the acquisition will allow merchants to capitalize on same day delivery in Paris and next day delivery across Europe.  

Following recent investments in e-commerce marketplaces across Europe, the acquisition of ADS represents a significant step forward in building out Rakuten’s e-commerce services capability and marks the company’s sixth European acquisition since 2010. Rakuten will benefit by adopting best practice automation processes including ADS’s unique robotic automation system to reinforce its existing logistics services and improve operational efficiency in Japan.

ADS is currently owned by its founder, Adrian Diaconu, and FCDE (, a French capital-growth fund.The completion of this acquisition is subject to its prior approval by the French competition authority.

Source: Rakuten

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